test the water

4. Keep testing the water

If you can network, you will open up opportunities. Good networkers build relationships, not because of what they can see but because of what they can't.

They make connections that may seem to go nowhere, because they know that they might. They ask open questions and make half-baked suggestions to see where others might take an idea. Over time, they develop a sixth sense about which relationships are worth investing in and which are not.

1. To run or to sell	6. Playing to your strengths
2. First, break all the rules	7. Focus, brand and value
3. Your business will grow, you will grow with it	8. To whom would you give the best job in the world?
4. Keep testing the water	9. Respect grey hair and bruises
5. Know yourself	10. Stepping back and moving on