2. First, break all the rules

As entrepreneurs, you have a great opportunity to throw away the text books and create a business model that will work for you, both at the outset and as you grow.

We've done it and it became a huge distinguishing feature of our business. How are you going to reward people? How will you be rewarded by your customers? What hierarchy do you need - if any? What about physical space? What skills do you need to own and which should come from third parties?

Your answer to those questions could give your business the edge over the competition.